South Beach in Miami, Florida is all about diversity and vibe. Around 45,000 people live there. It is “melting pot” of cultures and ethnicities, it celebrates colors since the 1920s. SoBe offers an eclectic mix of world-class hotels, galleries, food, and music. The Art Deco buildings are also an iconic part of the city that along with the turquoise waters, make it a groovy place to be.

It is about personality.